*Excludes Doorbusters, Daily Deals, Weekly Spotlight, Clearance, Red Dot, Super Buys, 1.State, 4ocean, 7 For All Mankind, Adidas, Alegria, Andie, Annieglass, baby gear, BB Dakota, beauty department, Becca, BedHead PJs, Belk Silverworks, Belk Sterling Silver, Bombas, Bonobos, Brahmin, Bric’s, Brooks Brothers, Cabana Life, Callaway, Calphalon, Capri Candle, CeCe, Champion, Chaser, Coach, Cole Haan shoes, Columbia, Costa Apparel, Coton Colors, Cuisinart, Cupshe, Dansko, DKNY sportswear, Dock & Bay, Donna Karan apparel, Draper James, Dyson, Eileen Fisher shoes, Eileen West sleepwear, El Arroyo, En Saison, fine jewelry and select fine jewery watches, Fossil, FP Movement, Free People, Frye handbags, shoes and men’s furnishings, Golden Rabbit, Habitual, Herend, Hey Dude, Hickey Freeman, Hudson, Hugo Boss, Instant Pot, Itzy Ritzy, Jack Rogers, Jantzen, Joe's Jeans, Johnny Bigg, Johnston & Murphy shoes and belts, Jordan, Juliska, Karen Kane, Karl Lagerfeld sportswear, Kate Spade, Keds, Keen, Keurig, Koolaburra, Lacoste, Lauren Ralph Lauren women’s sportswear, dresses, handbags, jewelry and accessories, Le Creuset, Leegin, Levi’s, Lilly Pulitzer, Linksoul, Little Planet, MacKenzie-Childs, Magnetic Me, Mary Meyer, Merrell, Michael Aram, Michael Kors, Nike, Oakley apparel, Original Penguin, Printfresh, Puma, Ralph Lauren, Rebecca Minkoff, Reef footwear, Riedel, Rip Curl, Robeez, Roxy apparel, Ruffle Butts, Sail to Sable, Salt Life, Sam Edelman, Sanctuary, Scout, select designer intimates and sleepwear, select designer sunglasses, select designer shoes, accessories and jewelry, select designer swimwear, select kitchen cookware, prep and bakeware, select kitchen electrics, select men’s designer brands, select modern, contemporary and resort apparel, Scout, Shark Beauty, Skip Hop, smart wearables, SMEG, Sorel, Southern Tide, Spartina, Sperry, Stuart Weitzman, Sub Urban Riot, Sunny Life, Swiss Crown Pre-Owned Rolex, T Tahari, Teva apparel and shoes, Thymes Candles, Timberland, Tommy Bahama, Tommy John, Trapp Candles, Trina Turk, Tumi, UGG, Under Armour, Valentino by Mario Valentino, Vietri, Vince Camuto, Vineyard Vines, Vionic, Vitamix, Wacoal, Waterford, What Goes Around Comes Around, Wolverine, Zubels, fine jewelry trunk shows and service plans and all leased departments. Not valid on prior purchases, special orders or trunk shows, select online exclusive brands and items shipped directly from vendors on belk.com, Belk Outlet or Belk gift cards. Additional brand exclusions may apply.Valid in-store and online January 27-February 2, 2025 until 11:59pm ET.