Terms of Use

These Terms of Use govern your use of this site and the purchase of products from Belk, belk.com, Belk tablet and smartphone apps (hereafter referred to as “Belk” or the “Platforms”) and the use of our services such as our call center. PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY, AS THEY CONTAIN IMPORTANT INFORMATION ABOUT LIMITATIONS OF LIABILITY, RESOLUTION OF DISPUTES THROUGH ARBITRATION AND CLASS ACTION WAIVERS.

By accessing or using the Platforms, purchasing Belk products, or using our services you agree that the Terms of Use then in force shall apply, including without limitation the binding arbitration, waiver of jury trial and waiver of class action provisions more fully detailed in the Disputes section below. Your use of the Platforms also constitutes your agreement to follow and be bound by the terms of the Belk Privacy Policy. If you do not agree to the Terms of Use, please do not use the Belk Platforms, our services or purchase products through the Platforms.

Either you or Belk may terminate this agreement at any time. You may terminate this agreement by immediately exiting the Platforms and neither accessing, nor making purchases through, our Platforms in the future. Belk may terminate this agreement by refusing your access to the Platforms. Belk requests that you carefully read the Terms of Use provided below and the Belk Privacy Policy before using, or purchasing products through the Platforms.

Belk, Inc., along with its subsidiaries ("Belk"), jointly grant you permission to view and use the Platforms and to print individual pages from any Platform for your personal, non-commercial use.

The contents of our Platforms are intended solely for personal, non-commercial (other than purchases of products made through the Platforms) use by visitors. This is a license, not a transfer of title, and is subject to the following restrictions: you may not (a) modify, reproduce, distribute, transmit, republish, display the content of the Platforms for any commercial purpose; (b) decompile, reverse engineer or disassemble software materials; (c) remove any copyright notice or other proprietary notices from the content of the Platforms; (d) transfer the content of the Platforms to another person or (e) allow anyone else to copy any portion of the content of the Platforms. As a condition to your use of the Platforms, you represent and warrant to Belk that you will not use the Platforms, or any of the content of the Platforms, for any immoral or unlawful purposes or any purposes prohibited by these Terms of Use. Materials provided on the Platforms are provided as a service to Belk's customers to be used for informational purposes only. Belk makes no representations about the suitability of such materials for any purpose.

Belk is consistently working to improve your online shopping experience on the Platforms; consequently, Belk reserves the right to change, move or delete portions of, or add to, the Platforms from time to time without notice to you. Belk also reserves the right to change these Terms of Use or the terms of the Belk Privacy Policy without providing you with prior notice of such changes. Your use of the Platforms following any such changes constitutes your agreement to follow and to be bound by such terms as changed. For that reason, Belk recommends that you read these Terms of Use each time you visit the Platforms. Updates to these Terms of Use will be noted by the date marker at the beginning of this document.

Unless indicated otherwise, most products featured on the Platforms will be available in selected Belk stores while supplies last. Not every item in a Belk store is offered for sale on the Platforms and not every item for sale on the Platforms is available in a Belk store. The prices displayed on our Platforms are quoted in U.S. dollars and are valid and effective only in the United States. When ordering from the Platforms, please follow all ordering instructions carefully

Prices may vary across Belk-affiliated channels (i.e., Belk stores, belk.com, Belk app for iPhone, Belk app for Android, Belk tablet app). It is our goal to display the most accurate prices possible; however, if you notice an inconsistency, please consult belk.com and call (980) 447-5442.

Belk has made a conscientious effort to display its products on the Platforms accurately so that you can get a good idea of the color, design, texture, sizes, look and configuration of the product featured. However, the detail and accuracy of the image of products that you see as a visitor to the Platforms will depend on a number of things, including your computer equipment and Internet connections. Consequently, Belk cannot and does not guarantee that the product images available to you on its website are accurate in every detail.

Most of the products featured on the Platforms can be purchased by you online. When ordering, please follow the instructions carefully. If you ever have a question about any order you have made from the Platforms please contact Belk by email under "Contact Us" on our Customer Service page on any Platform or by phone at (980) 447-5442.

Belk will send you a confirmation email of any order you place on the Platforms; however, your receipt of an electronic or other form of order confirmation does not necessarily signify Belk's acceptance of your order, nor does it constitute confirmation of Belk's offer to sell. Belk reserves the right at any time after receipt of your order to accept or decline your order for any reason. Belk reserves the right at any time after receipt of your order, without prior notice to you, to supply less than the quantity you ordered of any item. Belk may require additional verifications or information before accepting your order. Belk is a seller to end user customers and does not accept orders from exporters, wholesalers, or other customers who intend to resell the products offered by Belk.

Belk will automatically charge and withhold the applicable sales tax for orders to be delivered to addresses within the following states: AL, AR, CT, FL, GA, IN, KY, LA, MD, MO, MS, NC, ND, NY, OK, PA, SC, SD, TN, TX, VA, WA, WI and WV. Each customer will be solely responsible for all sales taxes, use taxes or other taxes on orders shipped to any other state.

South Carolina residents who are age 85 or older are entitled to a 1% South Carolina state sales tax reduction if requested on items purchased for personal use. Upon customer request, Belk will accommodate the sales tax reduction after the transaction is completed on any Platform. Please call (980) 447-5442 to request the sales tax reduction. Be prepared to reference your order number and provide proof of your age.

Disclaimer.Users assume all responsibility and risk for the use of the Platforms and the Internet generally. All information and materials provided on the Platforms are provided "as is," without any express or implied warranty or representation of any kind, including, without limitation, warranties of merchantability, fitness for a particular purpose and noninfringement of intellectual property. You acknowledge, by your use of the Platforms, that your use is solely at your own risk. In no event will Belk be liable for any damages whatsoever (including, without limitation, any special, indirect or consequential damages or damages resulting from loss of use of data, or profits, or business interruption) arising out of the use of or inability to use the content of the Platforms or any website linked thereto, even if Belk has been advised of the possibility of such damages. Belk does not warrant the accuracy or completeness of the information, text, graphics, links, and other items contained on the Platforms. This disclaimer does not apply to any product warranty offered by the manufacturer of the item. Warranty information regarding any products offered for sale on the Platforms is available through the vendor/manufacturer that made the product. Please contact the vendor/manufacturer for any questions or concerns. This section does not apply to residents of New Jersey.

Limitation of Liability. In no event will Belk, or any of our employees, directors, officers, or agents be liable to any party for any general, direct, indirect, incidental, special, consequential, exemplary or punitive damages for use of the Platforms including, without limitation, lost profits or revenues, costs of replacement, business interruptions, loss of data or damages resulting from, arising out of, or in any way connected with the use of or inability to use the Platforms or reliance on the content in the Platforms. This limitation of liability applies to all claims based in law, equity, contract, negligence, strict liability, tort, or otherwise. This section does not apply to residents of New Jersey.

Some jurisdictions do not allow the exclusion of certain damages, so the above may not apply to you. If any authority holds any portion of this section to be unenforceable, then liability will be limited to the fullest extent permitted by applicable law.

By using the Platforms, you agree to indemnify, defend, and hold Belk harmless from and against any and all claims, damages and costs, including reasonable attorneys' fees and related expenses, arising from your use of the Platforms or the material provided therein and any breach by you of these Terms of Use. This section does not apply to residents of New Jersey.

PLEASE READ THE FOLLOWING SECTIONS CAREFULLY. THEY AFFECT YOUR LEGAL RIGHTS. By accepting these Terms of Use, you agree to resolve any dispute with us through binding arbitration or small claims court and to waive your rights to participate in any class action suit and to a jury trial. This agreement to arbitrate, class action waiver, and jury trial waiver shall survive termination of these Terms of Use and the termination of your account with Belk or your discontinued use of Belk’s Platforms.

 A. Dispute Resolution and Arbitration. YOU AND WE EACH AGREE THAT, EXCEPT AS PROVIDED BELOW, ANY AND ALL CLAIMS OR DISPUTES, WHETHER AT LAW OR EQUITY, IN ANY WAY RELATED TO OR CONCERNING THESE TERMS OF USE, BELK’S PRIVACY POLICY, BELK GIFT CARDS, YOUR USE OF OR ACCESS TO BELK’S PLATFORMS (OTHER THAN UNAUTHORIZED USE), ANY COMMUNICATION, BY WHATEVER MEANS, BETWEEN YOU AND BELK, OR ANY PRODUCTS OR SERVICES SOLD OR DISTRIBUTED BY BELK, WHETHER IN-STORE, OVER THE PHONE, OR ONLINE, INCLUDING, BUT NOT LIMITED TO, BILLING DISPUTES OR DISPUTES OVER THE ADVERTISING OF, SALES PRACTICES, OR PRICING RELATING TO PRODUCTS, SERVICES, OR DELIVERY, WILL BE RESOLVED BY BINDING ARBITRATION OR IN SMALL CLAIMS COURT AND YOU AND WE EACH WAIVE ANY RIGHT TO A JURY TRIAL. This dispute resolution and arbitration provision includes any claims and disputes between you and Belk, its affiliates, related entities, agents, representatives, insurers, payment processors, successors, assigns, subsidiaries, licensors, or suppliers, and any claims against other parties whenever you also assert claims against us in the same proceeding. You and we each also agree that the Terms of Use affect interstate commerce so that the Federal Arbitration Act and federal arbitration law, not state law, apply and govern the interpretation and enforcement of this dispute resolution and arbitration provision (despite the general choice of law provision set forth below). Disputes and claims brought on an individual basis related to intellectual property, patents, copyrights, moral rights, trademarks and claims of piracy or unauthorized use of Belk’s Platforms or services are excluded from this dispute resolution and arbitration provision.

Belk is committed to customer satisfaction, so if you have a problem or dispute, we will try to resolve your concerns. For any and all disputes or claims you have against Belk, including those described in the above paragraph, you must first give Belk an opportunity to resolve the dispute by sending notice by certified mail to 2801 West Tyvola Road, Charlotte, NC 28217, Attn: General Counsel, or by attaching a PDF of the notice to an email and sending to Customer_Resolution@belk.com. The notice must be physically signed by you and provide the following information: (1) your name, (2) your address, (3) a written description of your Claim, (4) a description of the specific relief you seek, and (5) a request for arbitration. You and we each agree to negotiate your claim in good faith. You agree not to commence any arbitration or court proceeding unless you and we are unable to resolve the claim within 60 days after we receive your claim notice, and you have made a good faith effort to resolve your claim directly with us during that time. You and Belk may also mutually agree to extend the time period provided in this paragraph. You may pursue your dispute or claim in a court only under the limited circumstances described below.

IF WE ARE UNABLE TO RESOLVE YOUR CLAIM WITHIN 60 DAYS DESPITE THOSE GOOD FAITH EFFORTS, THEN EITHER YOU OR WE MAY START ARBITRATION OR SMALL CLAIMS COURT PROCEEDINGS. To begin arbitration, you must send a letter requesting arbitration and describing your claim to the American Arbitration Association (“AAA”) with a copy of the demand on Belk’s registered agent for service of process, National Registered Agents, Inc., 160 Mine Lake Court, Suite 200, Raleigh, North Carolina 27615, United States. For any consumer matters, the arbitration of all disputes will be administered by the AAA under its Consumer Arbitration Rules in effect at the time the arbitration is commenced, except to the extent any of those rules conflicts with our agreement in these Terms of Use, in which case these Terms of Use will govern. The AAA’s rules and the form for filing an arbitration claim are available at https://www.adr.org. After you pay your portion of any initial filing fee, Belk shall pay any remaining portion of the initial fee. Thereafter, the payment of administration and arbitrator fees will be governed by the AAA’s rules. If the claims asserted in any request or demand for arbitration could have been brought in small claims court, then either you or we may elect to have the claims heard in small claims court, rather than in arbitration, at any time before the arbitrator is appointed, by notifying the other party of that election in writing.

The arbitration of all disputes will be conducted by a single arbitrator, who shall be selected using the following procedure: (a) the AAA will send the parties a list of nine (9) arbitrators drawn from its panel of arbitrators. Each party will have ten (10) calendar days to strike all names on the list it deems unacceptable. If only one common name remains on the lists of all parties, that individual will be designated as the Arbitrator. If more than one common name remains on the lists of all parties, the parties will strike names alternately from the list of common names by telephone conference administered by AAA, with the party to strike first to be determined by a coin toss conducted by AAA, until only one remains. If no common name remains on the lists of all parties, the AAA will furnish an additional list of nine (9) arbitrators from which the parties will strike alternately by telephone conference administered by AAA, with the party to strike first to be determined by a coin toss conducted by AAA, until only one name remains. That person will be designated as the arbitrator. If the individual selected cannot serve, AAA will issue another list of nine (9) arbitrators and repeat the alternate striking selection process. If AAA fails or declines to conduct the arbitration for any reason, we will mutually select a different arbitration administrator. If we cannot agree, a court will appoint a different arbitration administrator.

An arbitrator may award on an individual basis any relief that would be available in a court, including injunctive or declaratory relief and attorneys’ fees. During the arbitration, both you and we may take one deposition of the opposing party, limited to 4 hours. Unless we and you agree otherwise, any arbitration hearings for claims of $10,000 or less, will be conducted solely on the basis of (i) documents submitted to the arbitrator, or (ii) through a telephonic hearing, except if the arbitrator requires otherwise. Judgment on the award rendered by the arbitrator may be entered in any Court of competent jurisdiction. To the extent allowed by applicable law, the arbitrator may award either party its reasonable attorneys' fees and costs, including reasonable expenses associated with production of witnesses or proof upon a finding that a claim was frivolous or brought solely to harass you or Belk. A party may make an offer of judgment in a manner consistent with, and within the time limitations, consequences, and effects provided in Rule 68 of the Federal Rules of Civil Procedure. The offer shall be served on the offeree in the same manner in which other papers are served in the arbitral proceeding. The offer shall not be served on the Arbitrator, except that if the offer is accepted, either party may then file with the Arbitrator the offer and notice of acceptance together with proof of service thereof. The Arbitrator shall then immediately render an award as provided by the offer, and the arbitration proceedings shall then be terminated. If the offer is not accepted, the offer shall not be used as evidence in the arbitration proceedings and, following the issuance of the Arbitrator’s award, the offeror may file a motion for costs with the Arbitrator, who shall retain jurisdiction to decide the motion and award costs to the offeror as warranted, to the extent allowed by applicable law.

 B. Class Action Waiver. YOU AND WE EACH AGREE THAT ANY PROCEEDINGS, WHETHER IN ARBITRATION OR COURT, WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT AS A CLASS, REPRESENTATIVE, MASS, OR CONSOLIDATED ACTION. If you or we believe that any claim you or we have filed in arbitration or in court is inconsistent with this limitation, then you agree that you or we may seek an order from a court determining whether your claim is within the scope of this class action waiver. If a court or arbitrator determines in an action between you and us that any part of this class action waiver is unenforceable with respect to any claim, the arbitration agreement and class action waiver will not apply to that claim, but they will still apply to any and all other claims that you or we may assert in that or any other action. Regardless of anything else in this agreement and/or the AAA Rules or other applicable rules, or any amendments and/or modifications to those rules, any claim that all or part of this Class Action Waiver is invalid, unenforceable, unconscionable, void or voidable, may be determined only by a court of competent jurisdiction and not by an arbitrator.

 C. Jury Trial Waiver. YOU AND BELK AGREE TO WAIVE THE RIGHT TO TRIAL BY JURY. YOU UNDERSTAND AND AGREE THAT BY ACCEPTING THESE TERMS OF USE, YOU AND BELK ARE EACH WAIVING THE RIGHT TO A JURY TRIAL OR A TRIAL BEFORE A JUDGE IN A PUBLIC COURT. In the absence of this provision, you and Belk might otherwise have had a right or opportunity to bring disputes in a court, other than small claims court, before a judge or jury.

 D. Offer of Judgment. A party may make an offer of judgment in a manner consistent with, and within the time limitations, consequences, and effects provided in Rule 68 of the Federal Rules of Civil Procedure. The offer shall be served on the offeree in the same manner in which other papers are served in the arbitral proceeding. The offer shall not be served on the Arbitrator, except that if the offer is accepted, either party may then file with the Arbitrator the offer and notice of acceptance together with proof of service thereof. The Arbitrator shall then immediately render an award as provided by the offer, and the arbitration proceedings shall then be terminated. If the offer is not accepted, the offer shall not be used as evidence in the arbitration proceedings and, following the issuance of the Arbitrator’s award, the offeror may file a motion for costs with the Arbitrator, who shall retain jurisdiction to decide the motion and award costs to the offeror as warranted.

 E. Sanctions. To the extent allowed by applicable law and if the claim(s) or counterclaim(s) brought by either party in arbitration allow for imposition of sanctions, the Arbitrator may award either party its reasonable attorneys' fees and costs, including reasonable expenses associated with production of witnesses or proof, upon a finding that the claim or counterclaim was frivolous or brought solely to harass you or Belk.

The Platforms are controlled and operated by Belk from its offices in Charlotte, North Carolina. The Federal Arbitration Act and applicable federal law (or, in the absence of applicable federal law, then the laws of the State of North Carolina), without regard to any conflict of law provisions, will govern these Terms of Use and any disputes or claims between you and Belk. In any circumstances where the agreement to arbitrate permits the parties to litigate a dispute in court, any such dispute shall be resolved exclusively by, and you hereby agree to the exclusive jurisdiction of, the state and federal courts in the State of North Carolina.

When placing an order on the Platforms, once you click “submit”, we are unable to cancel your order at that time. However, once you have received your order, if you are in any way dissatisfied, you can choose one of our two easy and convenient ways to make a return. Please see our Return Policy to find out which way is best for you.

Any product rebate offer given to you with your purchase is provided by the manufacturer, not Belk. The manufacturer is responsible for any terms and conditions and effective dates of the rebate offer. Please note: It is standard to provide a proof of purchase and the Universal Product Code from the original packaging and postage before you will receive redemption of any rebate offer provided by the manufacturer.

At Belk, it is our goal to make sure our pricing is accurate at all times. However, in the event there is a pricing or product description error, Belk reserves the right to correct any of these inaccuracies. To find out more, please see our Pricing Policy.

By sharing photos on Facebook, Twitter, Instagram and Pinterest with the hashtag #BelkYes, by responding to Belk photo rights request with the hashtag #BelkYes, you are agreeing to the following:

As between you and us, you own all content and information you post or share using the Site (referred to as "User Content"), such as posting or sharing comments, photos, and videos. Site includes Facebook, Twitter, Instagram, Pinterest and other social media channels.

You grant permission to Belk for a perpetual license to reproduce, display, perform, distribute, and otherwise use your User Content in connection with the Site and for other Belk marketing purposes, including but not limited to the Platforms, catalogs, email, and other customer communications, store materials, social media, and other marketing. Belk may display advertisements in connection with your User Content or on pages where your User Content may be viewed by you or others, and we may use your User Content to advertise and promote Belk. Our license to your User Content is non-exclusive, meaning you may use the User Content for your own purposes or let others use your User Content for their purposes. Our license to your User Content is fully-paid and royalty free, meaning we do not owe you anything else in connection with our use of your User Content. We may exercise our rights anywhere in the world. Finally, our license is perpetual, meaning that our license lasts for an indefinite period of time.

You promise that: You own all rights to your User Content or, alternatively, that you have the right to give Belk the rights described above; you have paid and will pay in full any fees or other payments that may be related to the use of your User Content; and your User Content does not infringe the intellectual property rights, privacy rights, publicity rights, or other legal rights of any third party.

Belk may refuse to accept or transmit User Content for any reason, as well as remove User Content from the Site for any reason.

Any comments, suggestions, ideas or other submissions that you provide to Belk by using the Platforms or which are otherwise provided to Belk in connection with your use of the Platforms will become Belk's property. The act of providing any such comments, suggestions, ideas, feedback, or materials constitutes an assignment to Belk of all worldwide right, title and interest, including copyright and other intellectual property rights, in the material and information you provide to Belk. Belk will be under no obligation to use any idea, submission or suggestion provided by you in any way or to respond to any such idea, submission or suggestion.

No information, material, or comment provided to Belk by you through the Platforms may contain vulgar, obscene, threatening or otherwise unlawful language or material.

With the best interests of the social networking community in mind, please note Belk's "rules of the road" for civil and successful networking on its community programs, such as, but without limitation, blogs, chats, forums, wikis, profiles, tweets, and other social networking forums. You must be at least 13 to participate and agree to be governed by our Privacy Policy and the Terms of Use outlined above.

1. USE GOOD JUDGEMENT. You are personally responsible for the content you post, and some things you may be tempted to post may violate laws or even cause you to be sued by others. Belk is not responsible or liable for what you or anyone else posts on our Platforms.
2. 2. BE POLITE AND RESPECTFUL. DO NO HARM. Do not curse, threaten, name call, belittle, ridicule, embarrass, humiliate, harass, insult, or make rude or joking comments or slurs about a person's gender, race, religion, disability, age, national origin, sexual orientation, military status or any other negative comments about their protected class.
3. RESPECTFULLY DISAGREE. Do not pick fights or use our Platforms to carry out a personal agenda not related to the fashion or retail world. This is not the appropriate place for debate of controversial political or social issues.
4. NO SOLICITATION. Do not use these sites to solicit funds, advertise your services or goods for sale, promote business for a third party, or any other commercial purpose.
5. NO OBJECTIONABLE MATERIAL. No nude, semi-nude or sexually oriented words, pictures, jokes, cartoons or videos of yourself or others. No material that targets any protected classes, such as jokes about a person's gender, race, religion, disability, age, national origin, sexual orientation, military status.
6. NO MATERIAL THAT COULD HARM THE SITE OR THE COMPUTERS OF OTHERS. No spam, chain letters, video's, U-Tube clips, or chain jokes, and no material that may have imbedded a virus, worm, corrupted files, Trojan horses, malware, spyware or any other device aimed at damaging computers, collecting data, etc.
7. GIVE CREDIT WHERE CREDIT IS DUE. Do not attach or imbed any text, logo, video, songs, pictures, drawings, etc. or any other material as if it is your own which may be protected by a copyright, trade secret, or any other rights of ownership not belonging to you unless you have written, signed and dated permission by the owner, and you acknowledge the true owner in your post.
8. BE CONFIDENTIAL REGARDING YOURSELF AND OTHERS. Never post a social security number, a credit card number, birthday, telephone number, first or last name, address, email address, password, or any other information someone could use for identity theft.
9. THESE BELK SITES AND PROGRAMS ARE PUBLIC, NOT PRIVATE. What you decide to post will be open to public view and considered non-confidential and non-proprietary. You and you alone are responsible for what you say, for the protection of your private information and for safeguarding your thoughts, ideas and creations. If you do not want the world to see it, or others including Belk to use it without restriction and without compensation to you, then don't post it with us.
10. OFFENSIVE, OUT-DATED OR IRRELEVANT MATERIAL. While it would be impossible to monitor every post and respond to every comment, Belk reserves the right and discretion to remove any offensive, outdated or irrelevant material posted to its sites at any time, for any reason, without notice, and to suspend or ban a user who violates these guidelines.
11. OBEY THE LAWS. In the event of suspected unlawful conduct using Belk social media sites or programs, Belk will report the conduct to the appropriate authorities and cooperate in their investigation or prosecution of criminal wrong-doing.
12. REPOSTING. Do not repost messages that have been removed from the site.

These Belk Gift Card and Promotional Card Terms and Conditions (this “Agreement”) describe the terms and conditions that apply to use of (1) Belk gift cards (whether issued in electronic, plastic or other format) (collectively, “Gift Cards”); and (2) Belk promotional cards or credits that are issued pursuant to a promotional, incentive, loyalty or rewards program (whether issued in electronic, plastic or other format) (“Promotional Cards” and, collectively with Gift Cards, referenced as “Cards” or “Card” in the singular). PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY, AS THEY CONTAIN IMPORTANT INFORMATION ABOUT LIMITATIONS OF LIABILITY, RESOLUTION OF DISPUTES THROUGH ARBITRATION AND CLASS ACTION WAIVERS. This Agreement is between you (the “Cardholder”) and Belk Gift Card Company LLC (“Issuer”, “we”, “us”, or “our”), the entity responsible for issuing the Cards. By purchasing, accepting or using your Cards, you agree that the Agreement then in force shall apply, including without limitation the binding arbitration, waiver of jury trial and waiver of class action provisions more fully detailed above. If you do not agree with this Agreement, do not purchase, use or accept the Cards. The purchase and use of Cards are also subject to Belk’s General Terms of Use, which are subject to change and available at https://www.belk.com/customer-service/terms-of-use/, and Belk’s Privacy Policy, which is subject to change and available at https://www.belk.com/customer-service/policies-guidelines/privacy-policy/.

1. About Your Card. The Cards are issued by Issuer. Issuer is responsible for the operation and maintenance of the Gift Card program. Issuer is the sole legal obligor to the Cardholder; provided, however, that Issuer may assign its obligations with respect to the Cards at any time, in which case such assignee shall become the Issuer and sole legal obligor to the Cardholder. Issuer’s affiliates and related entities (including without limitation Belk, Inc. and subsidiaries (collectively, “Belk”)) bear no responsibility or liability for any Cards, and you hereby knowingly release Issuer’s affiliates and related entities (including without limitation Belk) from any and all liability or claims of any nature whatsoever arising in connection with the Cards. Gift Cards can be purchased at Belk Stores, online at Belk.com, on Belk’s tablet or smartphone apps or from authorized third-party distributors. Gift Cards are not debit or credit cards. Promotional Cards are not gift cards, and may be distributed at Issuer’s discretion in connection with promotional, incentive, loyalty or rewards programs operated by Issuer or its affiliates.
2. Not for Promotional Use. Gift Cards may be used as personal or business gifts, but may not be used in connection with any marketing, advertising or other promotional activities (including without limitation via websites, Internet advertisements, email, telemarketing, direct mail, newspaper and magazine advertisements, and radio and television broadcasts) unless you obtain Issuer’s prior written approval. Such approval may be conditioned on, among other things, execution of and compliance with Issuer’s standard Gift Card license agreement.
3. Not for Resale. Gift Card is valid only if obtained at a Belk store, online at Belk.com or from authorized third-party distributors. Gift Card is not valid and will not be honored, and Issuer will not be liable, if obtained from unauthorized sellers or resellers, including through Internet auction sites.
4. Transferability. Gift Cards may be given as gifts. Promotional Cards are non-transferable.
5. Balance Inquiry. For balance inquiry, visit Belk.com or call 1-800-474-6102. The balance you receive when inquiring over the telephone or online is an estimate only. In most cases, the balance is adjusted immediately when you make a purchase, but there may be occasions when the balance adjustment is delayed.
6. Expiration/Deactivation.

   a. Gift Cards do not expire. No fees for inactivity or service fees apply. Issuer reserves the right to refuse to honor any Gift Card in the event of a disputed credit card charge, bounced check or other failure of consideration.

   b. Promotional Cards may contain expiration dates in Issuer’s discretion. Please refer to the terms of the specific Promotional Card.

7. Redemption. You can use your Cards at any Belk location and online at Belk.com. Cards have no cash value and may not be redeemed for cash (except as required by law). Cards are not redeemable to purchase another Gift Card or towards previously purchased goods or services. Cards cannot be used to pay on your Belk charge account.
8. Reloadable. Gift Cards may be reloaded with value only at a Belk store. Gift Cards are not reloadable on Belk.com.
9. No Refunds. No refunds are permitted for purchases of Gift Cards.
10. Lost, Stolen or Damaged Cards. Lost, stolen or damaged Cards will not be replaced or credited to any account. Cards should be safeguarded accordingly.
11. Cards Used Without Authorization. Cards that have been used without Cardholder’s authorization will not be replaced.
12. Limitation of Liability. ISSUER AND ITS AFFILIATES MAKE NO WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO CARDS INCLUDING, WITHOUT LIMITATION, ANY EXPRESS OR IMPLIED WARRANTY OR MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. IN THE EVENT THAT A CARD IS NON-FUNCTIONAL, YOUR SOLE REMEDY, AND OUR SOLE LIABILITY, SHALL BE THE REPLACEMENT OF SUCH CARD. CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OR CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU.
13. Governing Law. . The laws of the State of North Carolina, without regard to principles of conflict of laws, shall govern this Agreement and use of your Card.
14. Changes to Agreement. Issuer reserves the right to change this Agreement from time to time in its discretion, which changes we may provide to you by any reasonable means, including without limitation, by posting the revised version of this Agreement at https://www.belk.com/giftcardterms.
15. Fraud. Issuer reserves the right to refuse to honor a Card where Issuer suspects that the Card was obtained fraudulently.
16. THE LIMITED Gift Cards.  Effective July 31, 2019, THE LIMITED’s gift card program has been decommissioned. In order to ensure that the owners of THE LIMITED gift cards have an opportunity to receive a substitute instrument of equal value, they may contact Customer Service at 1-844-737-7544 for further assistance to transfer their card value to a New Belk gift card or Belk E-Gift Card, which can be redeemed for THE LIMITED products on belk.com or for Belk merchandise in Belk stores or on belk.com. The New Belk gift card or E-Gift Card that is issued in exchange for a decommissioned THE LIMITED card is subject to all terms and conditions listed herein.

Belk electronic Gift Cards (“e-Gift Cards”) and Belk electronic Promotional Cards (“e-Promotional Cards” and, collectively with e-Gift Cards, referenced as “e-Cards”) are distributed by CashStar Inc., a Delaware corporation (“CashStar”). The remainder of these Supplemental Terms and Conditions for Electronic Cards (the “Supplemental CashStar Terms”) relate specifically to Belk e-Cards purchased through CashStar. CashStar reserves the right to change these Supplemental CashStar Terms from time to time in its discretion.